The Office Hero.
With hundreds of thousands of feet on meeting and convention space to fill, the challenge was to position Las Vegas as a destination for meetings without compromising the brands equity in escapism as a leisure destination.
With insights, R&R Partners and I uncovered the way to convey the benefit, and the unique offering, while remaining true to the leisure brand by neither suggesting, nor denying, your company cohort may show up at the meeting hung-over. No matter, your office team will praise you for not sending them not Des Moines. You may even become a legend.
From strategy and concept to promotions and package design
I crafted each personality and their respective cubicles to be as relatable as our real-life office colleagues. Working with a renowned type-designer I directed the look of iconic comic-book headlines and hired legendary photographer Jim Fiscus to bring the campaign to life at Silver Cup Studios.
The campaign ran in trade magazines, online, and OOH. We also made trading-cards and distributed them at meeting planner trade-shows (yes, there is such a thing.) along with a true-to-form limited-edition animated lenticular card making them the most buzzed about promotion at the events.
Contribution
Art Director/Creative Director
On-Set Direction
Strategic Concept
Treatment
Visual Concept
Casting
Type Direction
Art Buying
Post and Color Correction
Package Design
Photography and Set Production: Jim Fiscus