G Pay Retail Concepts // Animator: Sisi Lee // Client: Google
Broadcast and Short Videos
These are a few spots I lead and co-authored, providing foundational creative direction and often storyboarding—selling the concepts to both internal teams and respective clients. My favorite part of this work is collaborating with talented directors and production teams, both on-set and in post, weighing in on key decisions from casting to wardrobe, props and locations, to editorial and finishing.
I directed the social videos and some smaller budgets with internal photo/video teams while handling all concepts, graphics, edit and motion myself. The first two above were part of a pitch for Google G Pay that I was lucky to lead and present. Although the client didn't buy that direction, all others ran on TV, except the UNICEF TAP Project which ran in cinemas.
"Misinterpretation" // CD: Arnie DiGeorge // Copywriter: Christian Durrett // Client: LVCVA
"A Dollar in Vegas" // ACD: Mark Naparstek // Client: UNICEF
Creative Director: Arnie DiGeorge // Director Kurt Rauf // Client: Catholic Charities
Gallo Family // IG x Facebook // In-House E.J. Gallo Vineyards
Creative Director: Ron Lopez // Copywriter: Tony Marin // Director: Kurt Rauf
"Shade" :30 // Broadcast // Caesars Palace
ECD: Benjamin Fruehauf // Client: LA Zoo
ECD: Benjamin Fruehauf // Client: LA Zoo